Minggu, 27 September 2009

In a Global Market Does it Pay to Go Local?

By William Milton


I'm a small local businessman in Hemel Hempstead, England and building the local economy is my passion. There you go, I've let my dirty little secret out the bag. Talking with my friends in the UK, both business and non-business people, one thing has become abundantly clear - we are all losing faith in the big boys.

In the UK, our government has misled us over the war in Iraq and we are embroiled in a war in Afghanistan that we don't quite understand either. Lately our politicians are scurrying for cover, and the exit doors, as their fiddling of expenses becomes public knowledge. The banks have been seen to have been acting with naivety at the best and dishonestly at the worst and have also lost our confidence. Big businesses are laying people off and our economy is really struggling. What are we to do?

Well, I want to suggest that we go local! This is an unprecedented opportunity for our small to medium sized businesses to support each other and, not just ride out the recession, but positively thrive during it. But, we need to support each other in our local areas which for me is Hemel Hempstead in England. Its not that I'm against big businesses but if I sell someone locally my services then I'll jolly well work harder to make sure that I deliver on my promises than I would if I just worked for a big multi-national where I'm relatively anonymous.

The business I own is based right at the heart of Hemel Hempstead and I see my clients every day as I walk down the street. I care about them deeply! I want them to succeed because without them I don't have a business. So I craft advertisments for them that attract the local people, I hold networking events so that we can encourage each other and exchange leads, I organise door drops to 30 000 homes to publicise the local businesses - in short - I try to make a difference locally.

Now if every neighbourhood did this our economy would soon be on the road to recovery and our local towns and cities would be regenerated. Sure, its a slightly selfish outlook in life but how else are the small guys going to compete against the massive internet companies with all their billions of pounds in resources.

I'm sticking my stake in the ground and unashamedly supporting Hemel Hempstead local businesses whilst at the same time acknowledging that we also need to use all of the fantastic resources afforded us by the internet - blogging, newsletters, EzineArticles, social websites and so on.

So if you want to give me a bit of affirmation here then visit my website and drop me an encouraging email. My website address can be found in the resource box below.

William Milton is a married man (30 years) with 2 children and a dog called Swizzle. He owns a web business called CityLocal/HemelHempstead which seeks to promote and harness the power of local people and local businesses. He spends a lot of his time networking and encouraging the small to medium sized businesses in the area. William lives near London, England.

To visit my website go to http://www.citylocal.co.uk/hemelhempstead

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